Welcome!
As a business owner you wear many hats. Some of those hats you have managed to do an amazing job at. Some are not so great. We can’t be awesome at everything unfortunately. That small task that seems insignificant, can hurt your bottom line and you don’t even know it.
One task that may be hurting your sales, social media reach, and your brand identity is the images you show.
Let’s break this down.
How does it hurt your sales if you don’t have any images, or your images are not very good? People like to see what they are going to spend their money on. It doesn’t matter if it is a product or service, they want to see it.
When people buy products, they like to see the product in a nice clean picture. They like to see it from different angles so they can see the full product. They also like to see the product in use.
When I am shopping online or doing research for a purchase, I like to see the product in detail to see if it is going to work for me. I also like to see if it is a quality product.
Recently, I was looking at bone conducting headphones to buy for my husband. I have heard wonderful things about them. However, whenever I was doing my research, I had a tough time finding any images of them on people. I wanted to see how they fit and decide if they would be comfortable for my husband. If I did find an image of someone wearing them, you could tell the person wasn't wearing them and they were put on by a program like photoshop.
Guess what, I did not buy any for my husband. How do I know how or if they would fit my husband comfortably?
If you provide a service, images can show your clients what you do and how great your service is. If you make something better, show your clients a before and after. People love to see what they are going to get. They love seeing transformations. They also love seeing the process. Short videos on reels can be a terrific way to show them what you do.
Social media is a challenge these days. The algorithm makes it ridiculously hard for businesses to get a good reach organically. Even paid ads on social media do not convert if your images are not grabbing their attention. When people are scrolling through you must have images that stop their scroll! No image or poor image quality is going to get you lost in the infinite scroll.
Think about it. What stops your scroll when you are on social media? Give people a reason to stop with a great image!
If the two pictures above were garden centers you were thinking about buying from, which would you spend your money with? Which one would stop your scroll on social media?
Your brand identity is especially important.
Your brand is everything that has to do with your business. From the font you use to the colors you use; it affects your brand identity. When someone goes to your website or social media would they know it is your business without seeing your logo?
Your brand is so much more than a logo. Your brand is how people feel about the product or service you provide. Your brand is even how you present your product or service. What do you say or show?
Your images can create a strong brand or a poor brand image. Quality images can show your client that you are a trustworthy brand. Quality images can make your brand cohesive. The more cohesive you are with everything that your brand touches, the more people will know your product or service within a few seconds of seeing it.
Images can make your brand stand out from other businesses. Quality images can build trust and show clients what you can provide them with the product or service they are searching for. The bottom line is, businesses make more sales when they show quality images of the product or service they provide.
So, what do you think? Are you ready to increase your sales? Are you ready to build a brand that everyone knows?
Let’s talk about how I can help you! Call Hillary at (812)249-7549 to schedule a meeting to discuss bringing your business to the next level with quality images.
0 Comments