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Images are a large part of marketing a business. People are more likely to buy something if they see a picture of it. The chances of someone buying from you with no or poor image quality, are very slim.
The opposite is also true. If your images are professional quality, people are more likely to trust your business service or product.
How can you use the power of images to help build a marketing machine in social media?
I have 3 great ways your images can help your social media marketing grow your business!
1. Use professional images to grab attention.
Look at the two images above.
The one on the left grabs your attention, right?
The one on the right you wouldn't even notice in your social media feed.
You are more likely to stop and wonder where you can get the delicious looking muffin in the left image, not the one on the right. The images are taken of the same muffin; one just looks better.
There are so many things that run through our social media feed every day. People only stop on the posts that grab their attention. Poor quality images or no image at all can cause your posts to go unnoticed in the infinite scroll.
You may have the best muffins anyone has ever tasted but if your images do not grab people's attention you will go unnoticed.
Having an understanding of lighting and composition can help your images dramatically. You can also use a professional brand photographer like me to get the job done ;)
2. Professional images make you look professional
Today there are so many scams. When people think about buying something they have to check and make sure the company is legitimate and the product or service is what they say it is. I would be lying if I said I didn't fall victim to a scam or two. I have even thought I got scammed and hadn't.
With professional images throughout your social media, you can build trust.
Sure, there are ways to get professional looking images online through stock photography websites. They are great for somethings. However, scammers can take those photos and sell a product or service and never provide them. The sad thing is they know good images will get people to buy their fake product or service.
Small businesses who hard work are going unnoticed because they don't realize how much the images they use affect their business. Stock images can help your business. Keep in mind that they may not be consistent with your brand and they do not have the personal touch of your business.
You can build a following on social media by getting your clients to know, like and trust you. You can do this by showing them your product and service with quality images. Invite your clients in with images that show that you are professional and can provide the product or service they want and need.
3. Create consistency for your brand
Have you ever looked at a purse someone was holding and knew what brand it was without seeing the label?
That is because you know the brand's identity. You can tell because they have a certain style.
If you have your brand locked down you can create that for your clients. What are your colors? What font do you use? What emotions does your service or product evoke?
Your brand is so much more than a logo. Your brand is everything your business touches. If you have your brand details sorted out, you can provide consistency on your social media.
If your brand is consistent on social media people will be able to tell your business form other posts within seconds.
This can be great for 2 reasons. One, you are so consistent people will know your product or service easily. Two, you will be trustworthy in the eyes of the people who see you in their scroll. By being consistent, you can show them that you are a legitimate business that they can trust with their money.
Social media is a great marketing tool when used properly. Today images make such an impact on everyone that we have show people our products or service in a way that stops their scroll. Quality images are what do that.
Are you ready to bring your images to the level your business deserves? Give me a call and let's talk over a plan to get your image scroll stopping worthy.
What impact do you believe images have on your business?
Comment below.
Do you take hours getting photos for your social media every week? I can help you save time every month! With a session we can get images for your social media for a month or several months. All you have to do is upload them to social media and add your voice (text) them.
Would you like to discuss how a brand session can help you? Call me and let's chat!
(812)249-7549
Thanks for stopping by!! Leave me a comment. Does this help your business? What tip are you going to use first?
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